Plan B’s ‘bWithTheHeart’ – a unique charity drive with Singh is Bliing


UrCuppaLife meets Mr. Harmeek Singh, Founder & Owner, Plan B Advertising LLC and actress Amy Jackson , for the recent charity drive #bWithTheHeart.

12032675_950229101700331_374250602053796500_o12091190_950229495033625_6339610561292790204_oWith so many star-studded movie promotions and launches happening in Dubai everyday, Singh is Bliing’s special movie screening along with 500 laborers was a unique charity initiative.

The special ‎screening was held at the Star Cinemas, Lamcy Plaza along with Amy Jackson, Bollywood actress and star of Singh is Bliing as part of the ‘B with Heart’ charity campaign. Over 500 laborers from different work camps in Dubai came for the movie screening.

We asked Mr. Harmeek to give us a reason behind this idea and he said, “It takes a heart to find another heart. I have grown from the scratch and I know the feeling. I feel very fortunate that the almighty has chosen me, and I have the resources to give back to the world, what I have received”.

Launching their very first charity campaign “b with the heart” Mr. Harmeek said, “Under the umbrella of B with the heart we look forward to bring in various entertainment activities like festival celebrations, targeted towards pulling the blue collar workers out of their mechanical lifestyles. Our initiative will not be community or nationality based”.

PlanB  has future plans to provide free medical camps and other similar initiatives for bringing quality lifestyle for different labor camps. Harmeek adds, “Many corporates have come forward to support us, it is great to see the response and to know there are many people who genuinely want to give back to the society”.

We are not sure how much bling will the movie Singh is Bliing bring to the producers, but in Dubai it definitely added some bling to the dull work oriented lives of the 500 labourers for whom, simply watching a movie was a great life event in itself.

UrCuppaLife gives a Super Like to PlanB for the brilliant idea and bringing in an innovative angle to help laborers with this initiative. Check out the exclusive video from the even here.

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